The Neocloud Cartel: How the AI Industry Started Renting Compute From Itself

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TL;DR

AI firms increasingly rent their computing power from a small, interconnected group of suppliers, forming a cartel led by Nvidia. This shift impacts control over AI development and market dynamics, raising concerns about fragility.

AI companies in 2026 are now predominantly renting their compute resources from a small, interconnected group of suppliers, notably Nvidia, forming a de facto cartel that controls access and pricing. This shift away from ownership to renting has significant implications for market power and supply chain stability, making the compute layer a critical chokepoint in AI development.

Recent reports reveal that the AI industry has transitioned to a model where most firms lease their GPU compute from each other or from a few dominant suppliers. Companies like Anthropic, xAI, and Meta are leasing large-scale supercomputers, often paying hundreds of millions to billions of dollars monthly, with Nvidia emerging as the primary financier and gatekeeper. Nvidia has invested heavily in the sector, including a $100 billion commitment to OpenAI and equity stakes in multiple firms, effectively controlling GPU supply and allocation. This creates a tightly linked network of firms financing and leasing from each other, forming a small cartel that wields significant influence over AI infrastructure. The leasing agreements include clauses that can be used as governance tools, such as Musk’s right to reclaim capacity if an AI harms humanity, illustrating how supply contracts can double as control mechanisms.

At a glance
reportWhen: ongoing in 2026
The developmentIn 2026, AI companies are renting compute from each other and a small group of chip providers, forming a cartel that controls access and pricing.
The Neocloud Cartel — The Control Series, Part 2: Compute
AI Dispatch · The Control Series · Part 2
Chokepoint 02 — Compute

The Neocloud Cartel

Almost no one racing to build AI owns the machine it runs on. They rent — increasingly from each other — and the money loops back to one chip maker that’s also an investor in nearly everyone at the table.

The loop — money, chips & credits circle a dozen firms
invests ~$100B commits ~$1.15T buy GPUs + equity stakes NVIDIA the chokepoint THE LABS OpenAI · Anthropic CLOUDS & CHIPS CoreWeave·Oracle·AMD ↻ each deal lifts the next one’s value
If it seems circular — it is.
Who actually holds the choke
01 · Upstream
Nvidia takes ~$35B of every $50B/GW
Captures most of every buildout dollar, holds equity in the buyers, and controls chip allocation in a shortage.
02 · The landlords
Rent means someone else’s terms
xAI’s lease reportedly lets Musk reclaim compute if Claude “harms humanity.” CoreWeave drew 77% of revenue from 2 customers.
03 · The financing
Suppliers fund their own buyers
Nvidia invests in OpenAI; AMD hands it warrants; Nvidia+MSFT back Anthropic $15B. The money never leaves the circle.
~$3T
datacenter spend ’25–’28 — half on private credit
−$74B
OpenAI projected operating loss, 2028
~3%
of consumers actually pay for AI
−60–75%
H100 rental rates from peak — commoditizing
The take

The cartel isn’t a conspiracy — it’s the endpoint of extreme capital intensity, real scarcity, and one dominant supplier. But the same circularity that makes it powerful makes it a fuse: each cancelled order is someone else’s missing revenue. Don’t be a price-taker at the bottom of a loop you don’t control — own your inference, keep an open-weight fallback, diversify silicon.

Sources: SpaceX filings; TechCrunch; The Register; Bloomberg; CNBC; Reuters; SemiAnalysis; McKinsey; Morgan Stanley; FT (2025–Jun 2026). Figures are reported commitments, often multi-year, not cash on hand.
thorstenmeyerai.com · 02 / 06

Implications of a Concentrated AI Compute Cartel

This emerging cartel structure concentrates power among a few firms, primarily Nvidia, which controls GPU supply and financing. Such centralization risks market fragility because the entire AI development pipeline depends on a limited set of suppliers and contractual relationships. If Nvidia or other key players face disruptions, the entire AI ecosystem could be impacted. Additionally, this structure may influence competition, innovation, and governance, as access to compute becomes a gatekeeping tool controlled by a small circle of firms. The model raises questions about market fairness and resilience in the rapidly evolving AI landscape.

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Nvidia GPU cloud computing services

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Rise of the Neocloud and Its Market Foundations

The concept of neocloud emerged around 2024–25 as a specialized hyperscaler for AI, driven by GPU shortages and the need for rapid scaling. Companies like CoreWeave, Meta, and OpenAI began renting Nvidia hardware to meet their AI training demands. By 2026, this rental model has become the dominant mode, with the industry resembling a cartel more than a free market. Nvidia’s strategic investments, including a $100 billion fund and equity stakes in key players, have cemented its position at the center of this ecosystem, controlling supply and pricing. The industry’s financial flows now resemble circular financing, with money, chips, and cloud credits circulating among the same core firms, creating a tightly linked network that is difficult to disassemble.

“A gigawatt of AI data center capacity costs roughly $50 billion, with about $35 billion flowing to Nvidia.”

— Jensen Huang, Nvidia CEO

Amazon

AI training GPU rental services

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Unclear Risks and Potential Disruptions to the Cartel

It remains uncertain how fragile this cartel is, given its circular financing and dependency on Nvidia. Disruptions to supply, regulatory actions, or internal conflicts could destabilize the structure. Additionally, the long-term implications for competition and innovation are still developing, as the current model heavily favors a small number of firms with significant financial and infrastructural leverage.

Amazon

enterprise GPU leasing solutions

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Potential Shifts and Regulatory Scrutiny in AI Compute

Next steps include monitoring how the industry responds to supply shocks, regulatory challenges, or shifts in Nvidia’s strategic position. There is also potential for new entrants to challenge the current structure or for policymakers to scrutinize the concentration of control over AI infrastructure. Further disclosures from firms and regulators will clarify whether this cartel persists, dissolves, or evolves into a different form of market organization.

Amazon

high performance computing cloud

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Key Questions

Why are AI companies renting compute instead of owning it?

Due to GPU shortages and the high costs of building and maintaining large-scale hardware, companies prefer to rent compute resources to scale quickly and flexibly, especially during rapid growth phases.

How does Nvidia control the AI compute market?

Nvidia dominates by controlling the supply of GPUs, investing in key firms, and setting allocation policies through contractual agreements, making it the central gatekeeper in the ecosystem.

What risks does the current cartel structure pose?

The high concentration of power creates risks of supply disruptions, reduced competition, and fragility if key players face financial or operational issues.

Could regulatory actions break up this cartel?

Potentially, if regulators intervene to address anti-competitive practices or monopolistic control over critical AI infrastructure, the structure could be challenged or reshaped.

What does this mean for the future of AI development?

The current model may limit diversity of supply and innovation, but it also enables rapid scaling. Future developments depend on market responses and regulatory oversight.

Source: ThorstenMeyerAI.com

This content is for general information only and is not financial, tax or legal advice. Consult a qualified professional for decisions about your money.
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