Web Optimization - Ads and SEO

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Canonicalization Made Simple

Just understanding canonicalization can transform your data management and SEO, but mastering the details is the key to truly simplifying your workflow.

Casey
October 12, 2025

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Technical SEO

Handling Duplicate Content: Canonicals, Noindex & Other Techniques

Learn how to handle duplicate content effectively with canonicals, noindex tags, and other techniques to improve your SEO strategy.

Chris
August 26, 2025

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Analytics & Measurement

Forecasting Organic Traffic the Practical Way

Understanding how to forecast organic traffic practically can transform your…

Casey
November 5, 2025

Analytics & Measurement

Server-Side Tracking: Why It Matters and How to Start

Generating accurate user data is crucial, and server-side tracking offers unmatched…

Casey
November 4, 2025

Analytics & Measurement

Attribution Models Explained Like You’re a Marketer

Just understanding attribution models can revolutionize your marketing, but there’s…

Casey
November 3, 2025

Analytics & Measurement

GA4 Without Tears: Set Up Once, Trust Forever

With the right initial setup, GA4 can serve your analytics needs forever—learn how to…

Casey
November 2, 2025