Getting the most out of your marketing requires choosing between MMM and MTA—discover which approach aligns with your goals and unlocks your campaign potential.
Marketing Mix Modeling vs. MTA: Choose Wisely
Browsing Tag
marketing strategy
11 posts
Attribution Models Explained Like You’re a Marketer
Just understanding attribution models can revolutionize your marketing, but there’s more to uncover to truly optimize your campaigns.
Seasonality in Search: Win Peaks Without Losing Off-Season
Boost your search strategy by understanding seasonality; discover how to capitalize on peaks and stay relevant during off-season months.
You’re Targeting the Wrong Intent—Here’s How to Fix It
Boost your ad success by targeting the right intent—discover how to identify and fix your audience mismatch today.
How to Test Creatives Without Trashing Learning
Optimize your creative testing strategy by understanding key principles to avoid losing valuable insights and ensure continuous improvement.
Ad Copy That Outperforms AI: The 3-Line Formula
Savor the secrets behind crafting ad copy that surpasses AI with the 3-line formula—discover how to captivate, connect, and convert effectively.
Customer Journey Mapping: An In-Depth Guide for Marketers
Discover how customer journey mapping can transform your marketing strategy and uncover key insights that lead to lasting customer loyalty.
Generative AI in Marketing: Use Cases, Challenges, and Opportunities
Only by exploring generative AI’s use cases, challenges, and opportunities can marketers unlock its full transformative potential.
Understanding Marketing Attribution Models: A Comprehensive Guide
The key to optimizing your marketing efforts lies in understanding attribution models—discover how to choose and refine them for better results.
Advanced Guide to Marketing Automation: Best Practices and Pitfalls
Advanced Guide to Marketing Automation: Best Practices and Pitfalls reveals crucial insights to optimize your campaigns—discover the key strategies to avoid costly mistakes.
