Engagement Metrics - Ads and SEO

Analytics & Measurement

Cohort Analysis for Content: Prove What Works

Navigating cohort analysis reveals which content strategies truly boost engagement, helping you uncover insights that can transform your content approach.

Casey
November 9, 2025

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Advertising

Ad Fraud and Click Spam: Protecting Your Campaigns

Cyber threats like ad fraud and click spam can undermine your campaigns, but effective…

Chris
January 30, 2026

Advertising

Automated Bidding Strategies: Maximizing Machine Learning in PPC

Theories behind automated bidding strategies reveal how machine learning can maximize…

Chris
January 30, 2026

Advertising

Ad Budget Pacing: Strategies to Avoid Overspend or Underspend

Growing your ad budget wisely requires pacing strategies that prevent overspending or…

Chris
January 29, 2026

Advertising

Dynamic Search Ads: When and How to Use Them Effectively

Great strategies for Dynamic Search Ads can boost your campaigns—discover when and how…

Chris
January 29, 2026