Customer Analytics - Ads and SEO

Analytics & Measurement

Customer Lifetime Value: Calculating CLV to Inform Ad Spend

calculating customer lifetime value

Keenly understanding CLV can transform your ad strategy, but the key lies in knowing how to accurately calculate it and…

Chris
December 1, 2025

calculating customer lifetime value

Analytics & Measurement

Customer Lifetime Value: Calculating CLV to Inform Ad Spend

Keenly understanding CLV can transform your ad strategy, but the key lies in knowing…

Chris
December 1, 2025

measuring campaign true impact

Analytics & Measurement

Incrementality Testing: Measuring True Lift in Ad Campaigns

Incrementality testing reveals the true impact of your ad campaigns—discover how to…

Chris
November 30, 2025

insights that inspire action

Analytics & Measurement

Data Storytelling: Presenting Insights That Inspire Action

Spark your understanding of data storytelling techniques that can turn insights into…

Chris
November 30, 2025

speed driven data insights

Analytics & Measurement

Real-Time Analytics: When Speed Matters in Decision Making

Keen insights gained through real-time analytics can revolutionize…

Chris
November 29, 2025