advertising analytics

Analytics & Measurement

Marketing Mix Modeling vs. MTA: Choose Wisely

Getting the most out of your marketing requires choosing between MMM and MTA—discover which approach aligns with your goals and unlocks your campaign potential.

Casey
November 7, 2025

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Analytics & Measurement

Heatmaps & Scroll Tracking: Qualitative Insights for Content Optimization

Curious how heatmaps and scroll tracking reveal visitor behavior? Discover the key to…

Chris
December 1, 2025

Analytics & Measurement

Customer Lifetime Value: Calculating CLV to Inform Ad Spend

Keenly understanding CLV can transform your ad strategy, but the key lies in knowing…

Chris
December 1, 2025

Analytics & Measurement

Incrementality Testing: Measuring True Lift in Ad Campaigns

Incrementality testing reveals the true impact of your ad campaigns—discover how to…

Chris
November 30, 2025

Analytics & Measurement

Data Storytelling: Presenting Insights That Inspire Action

Spark your understanding of data storytelling techniques that can turn insights into…

Chris
November 30, 2025