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A MoneyWeek report examines how investors might gain exposure to businesses built around in-person experiences, as digital habits and remote work shape daily life in the UK. Ofcom data cited in the report says adults spent an average of 4.5 hours online each day in 2025; the source does not identify specific investments or provide returns data.
MoneyWeek has published a report on how investors could approach businesses linked to the so-called experience economy, which focuses on curated, in-person activities. The report points to UK adults’ online habits and remote work as reasons some people may value opportunities to meet others and engage with the physical world, but it does not identify particular investments or establish that demand is rising.
The report cites Ofcom data showing that UK adults spent an average of 4.5 hours online per day in 2025. Among people aged 18 to 24, the reported average was six hours and 20 minutes, with smartphone use accounting for most of that time. These figures describe online use; they do not show how much time people spend on paid leisure or whether they intend to spend more on in-person activities.
Remote work is another part of the report’s case for face-to-face experiences. It says more than 40% of UK workers spend at least part of their working week at home. The report connects that pattern with less routine contact in person, but the supplied material does not provide a survey measuring loneliness, social isolation or demand for experience-based businesses.
The article frames the trend as a possible investment theme. In practical terms, that could encompass companies selling activities or gatherings, but the supplied source material does not name sectors, companies, funds or securities. It also gives no financial performance figures, valuation analysis or evidence that any listed business will benefit.
Online Habits Meet In-Person Demand
The investment idea rests on a possible tension: daily life is increasingly mediated by screens, while people may still seek shared activities and physical engagement. If that preference translates into paying customers, businesses offering relevant experiences could attract attention from investors. The Ofcom and work-from-home figures provide context for the argument, but they do not prove that such a commercial shift is happening.
For readers considering the theme, the distinction matters. Time spent online is not a measure of spending, and remote working alone does not show that consumers will buy more tickets, classes, trips or events. The source offers a broad way to think about possible exposure, not a demonstrated link between digital habits and company revenue.
Any investment outcome would depend on the businesses involved, their costs, pricing, customer retention and financial position, among other factors. The supplied report excerpt does not assess those details or compare potential investments. Its central relevance is as a prompt to examine a consumer trend, rather than evidence that a particular asset is likely to perform well.
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The Figures Behind the Theme
The report describes the experience economy as a response to a more digitised daily routine, with curated activities offering opportunities for direct participation and community. That is the report’s interpretation of what consumers may value; the source material does not define a specific market category or quantify its size.
The two numerical details cited are about internet use and working patterns. Ofcom’s 2025 averages distinguish the overall adult population from those aged 18 to 24, while the remote-work figure refers to workers who spend some part of the week working from home. Neither statistic, as presented, tracks changes over time in spending on experiences or compares such spending with other consumer categories.
The headline asks how readers might “cash in,” but the material provided includes no named picks or investment strategy to evaluate. It also does not set out an earlier milestone, market forecast or company announcement. The report is best understood as a discussion of a possible theme, with the cited figures serving as background rather than direct evidence of investment returns.
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Demand and Returns Remain Unproven
The supplied material leaves open whether people who spend many hours online are more likely to pay for in-person experiences. It provides no consumer spending data, bookings, market-growth estimates or evidence linking remote work to purchases of events and activities. The scale and durability of any shift in demand are therefore unclear.
It is also unclear which businesses MoneyWeek considers best placed to benefit. No company names, investment products, valuations or historical returns appear in the source material provided here. Without those details, readers cannot assess the report’s investment case at the level of a particular security or compare possible risks.
The Ofcom figures are explicitly tied to 2025, but the supplied excerpt gives no publication date for the report and no later figures to show whether the pattern has changed. The data should not be treated as a live measure beyond the period it covers, or as a forecast of future behaviour.
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Evidence Investors Can Track
The next useful evidence would be data showing whether interest in in-person activities is translating into paid demand over time. That could include spending, attendance, bookings and repeat purchases, alongside company disclosures on revenue and customer retention. The supplied report material does not identify a scheduled data release or corporate milestone.
Investors assessing the theme would also need to examine named businesses and their financial records, including costs and profitability, rather than relying on the general trend alone. Until the source provides specific candidates and supporting analysis, the report’s investment implications remain broad and unverified at company level.
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Key Questions
What does the report mean by the experience economy?
It refers to businesses and activities built around curated, in-person experiences, which the report presents as a possible counterpoint to increasingly digital routines.
How much time did UK adults spend online in 2025?
The report cites Ofcom data putting the average at 4.5 hours per day. For 18-to-24-year-olds, it gives six hours and 20 minutes, mostly on smartphones.
Does the report name investments to buy?
Not in the material supplied. It provides no named companies, funds or securities, and no company-level financial analysis.
Do the figures prove that spending on experiences is increasing?
No. The cited figures cover internet use and remote work; they do not measure spending on in-person activities or establish that demand is growing.
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