Chris

292 posts

Chris, SEO and Keywords Expert & Author: Chris lives and breathes SEO. With a deep understanding of keyword research and strategy, he’s our go-to guru for everything related to search rankings. Chris has a knack for identifying trends and opportunities in the SEO world, making him an invaluable asset to our team and our clients.

Analytics & Measurement

Analytics Troubleshooting: Identifying and Fixing Tracking Issues

How to identify and fix tracking issues effectively to ensure accurate analytics data and optimize your website performance.

Chris
December 4, 2025

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Analytics & Measurement

Analytics Benchmarking: Setting Baselines for Performance

For effective analytics benchmarking, find industry standards and set clear baselines—continue reading to discover key strategies for surpassing them.

Chris
December 4, 2025

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Analytics & Measurement

First-Party Data: Measurement Strategies in a Privacy-First World

Strategize with first-party data measurement techniques to succeed in a privacy-first world; discover essential methods to stay ahead and maintain trust.

Chris
December 3, 2025

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Analytics & Measurement

UTM Parameters 101: Best Practices for Accurate Campaign Tracking

Great strategies for UTM parameters can significantly improve your campaign tracking—discover essential best practices to ensure accurate data collection.

Chris
December 3, 2025

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Analytics & Measurement

Funnel Analysis: Diagnosing Drop-Offs in Your Conversion Path

Optimize your conversion path by diagnosing drop-offs—discover key insights to turn visitors into customers and boost your success.

Chris
December 2, 2025

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Analytics & Measurement

Data Democratization: Empowering Teams With Self-Service Analytics

Theorem: Unlock your organization’s full potential through data democratization and self-service analytics—discover how to empower teams and transform decision-making.